Getting buy-in from the business to your Data Governance initiate is imperative. However, it is very difficult to get buy-in from people who don’t understand what you are doing; education is a key success factor in data governance change management.

I’m not convinced it worked for him, however at the risk of quoting Tony Blair when he stepped into office,

“Education, Education, Education”

I do know for a fact though that this mantra will work for your Data Governance program.

BTW: With reference to Jim @ ocdqblog,  I am taking a stab at brevity here, I’ll try to keep this post at around 500 words …


Education?student with the laptop sitting on books. 3D image.

I am using the term ‘education’ here, rather than ‘training’ as we need to focus on increasing the knowledge and understanding of data governance across the enterprise; it is not just about putting someone in a classroom or in front of a PC and training them on a process and/or software application.

Education is vital in driving data governance to the front line, allowing the people to own the data.  Widening the enterprises understanding of the need, risks, impact and benefits of data governance will smooth the path to success and ensure that they continue to follow that path as they do ‘do’ data governance.


What education?

I mentioned training, which is important for those with every day hands on interaction with any new software that may be deployed.  However increasing the ‘enterprise IQ’ on data governance takes more than training; you need to take education on the road, spread the word across every organization.  Utilize all the resources you have at your disposal in sharing your knowledge.

These are some of the examples of how you can use current education methods to educate the enterprise:

Pro-active education -

  • Classroom based formal education – role based education, new staff inductions, management courses
  • Desk based education – e-training guides, can be included in compliance or skill refresher courses
  • Workshop based – Road-shows and detailed workshops, look out for organization get-togethers and piggyback on them

 Re-active education -

  • On the job education – be part of the role based ‘work manuals’
  • Knowledge transfer – select key individuals in departments that can educate peers
  • Remedial education – through monitoring identify areas and resources that need re-education or assistance

‘Subliminal’ education -

  • Application screens and text reminders and guides
  • Work based magazines and articles
  • ‘Intranet’ screens and ‘adverts’


Education aims

It is important to set clear goals for the education, I’ve come across deployments that have ‘train the users in Data Governance’ included in the scope of their project, it needs to be more specific than that. We should look to include some if not all of the following objectives in the education scope:

  • People understand the need for data governance and data quality
  • People understand the impact of inferior data
  • People understand the data governance processes
  • People understand the information in context
  • Most importantly people understand both the positive and negative impact of data governance and data quality on themselves.



Educating the enterprise in the need, benefits, impact and risks of Data Governance is a ‘must have’ requirement in any Data Governance initiative. Having knowledgeable resources across the data life-cycle not only provides a foundation for change management success, but it ensures ongoing benefit recognition as your data governance processes and procedures move to in-life.