Data as a smoke screen

If you trust your data, you will be able to get on the front foot with your data consumers. Being on the front foot is the best form of defence in data provision. It allows you to clear the fog that the consumers spout about data, and the more often you do that, they more the consumers start to trust your data, or at the very least, stop using it as a smoke screen to bad performance.

Have trust in the data you provide, don’t let it bite you on the ass!

Copyright © 2009, Charles Blyth. All rights reserved