“As the CEO I don’t give a damn about features, I have a problem, and that is that my data needs to be treated as a strategic asset, and I need to make money from that asset, I need to see a direct impact to my profit line. I have a problem and I need a solution!”
I kicked off this series with the statement ‘MDM – It’s not about the technology’. However, as I was writing, I knew that I would have to close off and talk about the technology, it is a key part of the MDM world, a critical enabler to MDM success. So, at the risk of sounding like a complete hypocrite and contradicting myself, let’s talk about the technology. [...]


